Free Essays on New Product Marketing Plan

Abstract This is a complete strategic marketing plan for Harley-Davidson’s latest model, the War Eagle. The War Eagle represents a new style of motorcycle for Harley-Davidson, which will help ensure the viability of the company in the future. This paper will detail the following points of the strategic marketing plan. 1) Objectives & Mission Statement 2) Customer Targets 3) Competitor Targets 4) Product/Service Features 5) Core Strategy 6) Marketing Mix a) Communications & Promotion b) Price 7) Product Policy 8) Channels of Distribution 9) Customer relationship Management STRATEGIC MARKETING PLAN: HARLEY-DAVIDSON WAR EAGLE Objectives & Mission Statement The long-term objective Harley-Davidson hopes to achieve with the War Eagle is to introduce new, younger riders to the brand to eventually replace the older baby boomer riders who will soon be retiring from the sport. The short-term objective of the War Eagle is to gain market share. (Winer, R.S. (2004) p.33) We are setting a goal of selling 3,000 units for the 2006 model year. In order to achieve market penetration and take market share away from our competitors, we will keep the price of the War Eagle relatively low (to other Harley models), and sell it at a very small profit margin. (Winer, R.S. (2004) p.34-35) Customer Targets Motorcycles were once viewed as a cheap means of transportation. By the 1980s, they came to be viewed as a recreational, or luxury item. This new perception of motorcycles led to the introduction of more expensive models with higher prices. Gross domestic product in the US is projected to increase by 3.5% in 2005. (www.cpb.nl, 2005) This will result in an increase in disposable income. When disposable income increases, consumer spending increases. Harley-Davidson motorcycles are considered a discretionary item and sales of Harley-Davidson depend mainly on disposable income. Disposable income has seen a grow... Free Essays on New Product Marketing Plan Free Essays on New Product Marketing Plan Abstract This is a complete strategic marketing plan for Harley-Davidson’s latest model, the War Eagle. The War Eagle represents a new style of motorcycle for Harley-Davidson, which will help ensure the viability of the company in the future. This paper will detail the following points of the strategic marketing plan. 1) Objectives & Mission Statement 2) Customer Targets 3) Competitor Targets 4) Product/Service Features 5) Core Strategy 6) Marketing Mix a) Communications & Promotion b) Price 7) Product Policy 8) Channels of Distribution 9) Customer relationship Management STRATEGIC MARKETING PLAN: HARLEY-DAVIDSON WAR EAGLE Objectives & Mission Statement The long-term objective Harley-Davidson hopes to achieve with the War Eagle is to introduce new, younger riders to the brand to eventually replace the older baby boomer riders who will soon be retiring from the sport. The short-term objective of the War Eagle is to gain market share. (Winer, R.S. (2004) p.33) We are setting a goal of selling 3,000 units for the 2006 model year. In order to achieve market penetration and take market share away from our competitors, we will keep the price of the War Eagle relatively low (to other Harley models), and sell it at a very small profit margin. (Winer, R.S. (2004) p.34-35) Customer Targets Motorcycles were once viewed as a cheap means of transportation. By the 1980s, they came to be viewed as a recreational, or luxury item. This new perception of motorcycles led to the introduction of more expensive models with higher prices. Gross domestic product in the US is projected to increase by 3.5% in 2005. (www.cpb.nl, 2005) This will result in an increase in disposable income. When disposable income increases, consumer spending increases. Harley-Davidson motorcycles are considered a discretionary item and sales of Harley-Davidson depend mainly on disposable income. Disposable income has seen a grow...

Magnesium Facts (Mg or Atomic Number 12)

Magnesium Facts (Mg or Atomic Number 12) Magnesium is an element that is essential for human nutrition. This alkaline earth metal has atomic number 12 and element symbol Mg. The pure element is a silver-colored metal, but it tarnishes in air to give it a dull appearance. Crystals of pure magnesium metal. Lester V. Bergman / Getty Images Magnesium  Basic Facts Atomic Number: 12 Symbol: Mg Atomic Weight: 24.305 Discovery: Recognized as an element by Black 1775; Isolated by Sir Humphrey Davy 1808 (England). Magnesium first came into use as magnesium sulfate or Epsom salt. The story goes that in 1618 a farmer in Epsom, England could not get his cattle to drink from a well with bitter-tasting water, yet the water seemed to heal skin conditions. The substance in the water (magnesium sulfate) came to be known as Epsom salts. Electron Configuration: [Ne] 3s2 Word Origin: Magnesia, a district in Thessaly, Greece (Davy initially suggested the name magnium.) Properties: Magnesium has a melting point of 648.8 °C, boiling point of 1090 °C, specific gravity of 1.738 (20 °C), and valence of 2. Magnesium metal is light (one-third lighter than aluminum), silvery-white, and relatively tough. The metal tarnishes slightly in air. Finely divided magnesium ignites upon heating in air, burning with a bright white flame. Uses: Magnesium is used in pyrotechnic and incendiary devices. It is alloyed with other metals to make them lighter and more easily welded, with applications in the aerospace industry. Magnesium is added to many propellents. It is used as a reducing agent in the preparation of uranium and other metals that are purified from their salts. Magnesite is used in refactories. Magnesium hydroxide (milk of magnesia), sulfate (Epsom salts), chloride, and citrate are used in medicine. Organic magnesium compounds have many uses. Magnesium is essential for plant and animal nutrition. Chlorophyll is a magnesium-centered porphyrin. Biological Role: All known living cells require magnesium for nucleic acid chemistry. In humans, over 300 enzymes use magnesium as a catalyst. Foods rich in magnesium include nuts, cereals, cocoa beans, green leafy vegetables, and some spices. The average adult human body contains 22 to 26 grams of magnesium, mostly in the skeleton and skeletal muscles. Magnesium deficiency (hypomagnesemia) is common and occurs in 2.5 to 15% of the population. Causes include low calcium consumption, antacid therapy, and loss from the kidneys or gastrointestinal tract. Chronic magnesium deficiency is associated with hypertension, type 2 diabetes, and metabolic syndrom. Sources: Magnesium is the 8th most abundant element in the earths crust. While it is not found free it nature, it is available in minerals including magnesite and dolomite. The metal may be obtained by electrolysis of fused magnesium chloride derived from brines and seawater. Atomic Weight: 24.305 Element Classification: Alkaline Earth Metal Isotopes: Magnesium has 21 known isotopes ranging from Mg-20 to Mg-40. Magnesium has 3 stable isotopes: Mg-24, Mg-25 and Mg-26. Magnesium Physical Data Density (g/cc): 1.738 Appearance: lightweight, malleable, silvery-white metal Atomic Radius (pm): 160 Atomic Volume (cc/mol): 14.0 Covalent Radius (pm): 136 Ionic Radius: 66 (2e) Specific Heat (20 °C J/g mol): 1.025 Fusion Heat (kJ/mol): 9.20 Evaporation Heat (kJ/mol): 131.8 Debye Temperature (K): 318.00 Pauling Negativity Number: 1.31 First Ionizing Energy (kJ/mol): 737.3 Oxidation States: 2 Lattice Structure: Hexagonal Lattice Constant (Ã…): 3.210 Lattice C/A Ratio: 1.624 CAS Registry Number: 7439-95-4 Magnesium Trivia: Magnesium was originally named magnium by Humphrey Davy after isolating the element from magnesia, known now as magnesium oxide.The 1915 Nobel Prize in Chemistry was awarded to Richard Willsttter for his work with the chlorophyll and identifying magnesium was the central atom in its structure.Epsom salt is a magnesium compound, magnesium sulfate (MgSO4).Magnesium is the 10th most abundant element in the human body.Magnesium will burn in pure nitrogen gas and pure carbon dioxide gas.Magnesium is the fifth most common element found in seawater. Sources Emsley, John (2011).  Natures building blocks: An A-Z Guide to the Elements. Oxford University Press. ISBN 978-0-19-960563-7.Greenwood, Norman N.; Earnshaw, Alan (1997).  Chemistry of the Elements  (2nd ed.). Butterworth-Heinemann. ISBN 978-0-08-037941-8.Hammond, C. R. (2004). The Elements, in  Handbook of Chemistry and Physics  (81st ed.). CRC press. ISBN 978-0-8493-0485-9.Rumble, John R., ed. (2018). CRC Handbook of Chemistry and Physics (99th ed.). Boca Raton, FL: CRC Press. ISBN 978-1-1385-6163-2.Weast, Robert (1984).  CRC, Handbook of Chemistry and Physics. Boca Raton, Florida: Chemical Rubber Company Publishing. ISBN 0-8493-0464-4. Return to the Periodic Table

Source report - Surrogacy Essay Example | Topics and Well Written Essays - 1500 words

Source report - Surrogacy - Essay Example Haughey’s studies develop theoretically and descriptive analysis of gender selection through surrogacy. According to the author, medical methods used in surrogacy have made it able for prospective parents to propose the preferred sex of their children. In addition, people have developed appealing hypothesis to explain an aspect of sex selection. One of the theoretical hypotheses is concerned with creating a â€Å"balance† in families. Haughey (2005: 85) provides a descriptive study on how surrogacy technology provides couples with a chance to choose sperms that fertilise eggs; hence determining the sex of the offspring. The discussion above lays a scientific foundation regarding the determination of offspring’s sexual features through the selection of sperms to be used for fertilization. Gender balancing eradicates the domination of one gender of children in the family unit by deciding which sexes should be included. In addition, some families may use sex selection to replace or rebuild the family after the death of a child. It is also evident that sex selection occurs when the foetus is selected based on gender, social or medical reasons before it is implanted into the womb. In addition, it is important to note that sex selection also occurs when the foetus is aborted based on gender. Stacey develops theoretically and descriptive hypothesis to that link gender selection in surrogacy and medical reasons. According to the author, couples prefer to point out the desired gender of their children to avoid gender specific genetic and chromosomal disorders. Surrogacy also offers a ground where embryos are screened for genetic diseases and those that are found safe implanted into the mothers’ womb. The descriptive argument presented is that sex selection prevents people from having children with sex-linked diseases such as Duchene’s muscular dystrophy, sickle cell anemia or